FADE IS A 'STUDIO TO STREET' ATHLEISURE BRAND THAT HAS BEEN DESIGNED FOR THE WOMAN WHO PERCEIVES HERSELF AS A WARRIOR, AN OUTLAW AND A BIT OF A REBEL.
SHE'S ALSO A LOVER, A FRIEND, A SISTER, A MOTHER. BALANCING THE MANY TITLES SHE HOLDS WITHOUT THE WEIGHT ON HER SHOULDERS.
WE ARE A BRAND EMPOWERING WOMEN TO FADE THE WEIGHT OF OTHER PEOPLE'S JUDGEMENT & EXPECTATIONS.
FADE HAS BEEN DESIGNED FOR THE MODERN WOMAN OFFERING HER A RANGE OF MINIMALISTIC GARMENTS CREATED WITH A 'STUDIO TO STREET' PHILOSOPHY SO SHE CAN WEAR THEM TO THE GYM, TO WORK AND/OR LEISURE WITHOUT COMPROMISING ON STYLE.