FADE is an Australian lifestyle brand designed for the woman who perceives herself as a warrior, an outlaw and a bit of a rebel. She's also a lover, a friend, a sister, a mother - balancing the many titles she holds without the weight on her shoulders.
We are a brand empowering women to fade the weight of other people's judgement & expectations.
FADE has been designed with the intention to offer her a range of activewear and athleisure essentials that can compliment her current wardrobe and become year-round staples. Each release is purposefully designed to ensure women can wear both as an active essential, as well as at leisure to encourage a minimalist approach to athleisure and allow women to build a seasonless wardrobe of functional yet interchangeable pieces.
The ten month old brand, which launched in March 2020, is one of the young aussie brands redefining the Australian activewear scene with considered fashion wear designed for a seasonless wardrobe. As part of Release 02, FADE introduces its new STYLCISE™ fabrication - a recycled and sustainable nylon blend offering a form fitting structure, sweat wicking properties and smooth second-skin finish.
FADE releases each new collection with small, exclusive drops with the aim to reduce and minimise the impact of unnecessary fabric wastage. The brand has also introduced 100% compostable packing aligning to FADEs mission to be a sustainably-considered lifestyle brand of the future.